Shinsekai's main pedestrian alley — the spine you walk to hit everything else in the district. Named for the 'janjan' sound of the shamisen, since players historically busked here to draw customers in. Today it's lined with cheap kushikatsu joints, retro game shops, takoyaki stands, and nostalgic snack stalls. Enter via Dobutsuen-mae station for the southern Coney Island-inspired half of Shinsekai.